There's nothing worse than staring at a blank screen. And the damn blinking cursor constantly reminding you that time is ticking away on your deadline.

What is it about the cocktail napkin that inspires the opposite reaction, filling every square inch with headfuls of thoughts--no matter how lousy--without giving time the time of day?

The cocktails that accompany them are certainly suspect.

Hello, my name is Jon, and yes, technically, I'm a copywriter. Though I find that title overwhelmingly underwhelming. Because, first and foremost, advertising is about generating ideas that resonate. The words that follow usually come quite naturally. Some don't require any at all.

Welcome to my site, where you'll get your fill of great ads--and a healthy dose of personality!

copywriter